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butterfly box

Experiential - bespoke project.

Fist Direct bank requested a bespoke project – to create a design and experience that was to be wrapped around a replica telephone box to be erected in London as part of a wider project. My submission was 100's of black and white paper butterflies on wobblers each one removable by the passer by. The butterflies had barcodes and when scanned took them to Childlines website where the person was encouraged to donate to Childline on their 25th birthday.

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